One-on-one coaching for Australian agents
Real Estate Agent Coach
Tony Williamson is a real estate agent coach and Cairns auctioneer who built and ran three RE/MAX offices, coaching Australian agents one-on-one through Real Estate King.
What a coach does
What does a real estate agent coach do?
A real estate agent coach works with you one-on-one on the parts of the job that bring in listings and sales, sets targets with you, and holds you to them between sessions.
Training teaches a skill once. Coaching keeps going: you try something during the week, then work through what happened with someone who has done the job for decades.
Book a coaching callWhy Tony
Why coach with Tony?
- He started his real estate career with Ray White Cairns in 1989.
- He opened the first RE/MAX office in Cairns in 2004, then built another from one staff member to a team of 23 by 2019.
- He worked in real estate training, consulting and speaking from 2006 to 2010, and he now trains the REMAX Powerhouse team.
- He was named in Elite Agent’s first Top Influencers list in 2017, and real estate trainer Tom Panos has interviewed him on pricing (watch the 2017 interview).
Sources: Elite Agent, “Cairns real estate ‘king’ sells RE/MAX business”, 20 October 2019; REMAX Australia, “Meet the ‘most influential’ Tony Williamson”, 20 December 2018; Cairns Local News, “Firms combine”, 23 April 2026.
Who does Tony coach?
New agents
In their first year or two, building a database and winning a first listing.
Coaching for new agentsExperienced agents
Stuck at the same number of listings and sales each year and wanting to move past it.
See the programsPrincipals
Running an office and wanting more from their team, or planning to grow.
See the programsThe work
What will you work on?
The skills that win listings and keep sales moving, in a rising market or a falling one.
Prospecting
Finding sellers before they list.
Listings
Appraisals and listing presentations that win the appointment.
Negotiation
With buyers, and with sellers on price.
Pricing
Setting a price from the numbers, and talking a seller through it.
Your database
Keeping in touch so past clients come back and refer.
Selling in a changing market
Keeping listings and sales moving when buyers have more choice.
Coach or mentor
Do I need a coach or a mentor?
A mentor is usually an experienced agent in your own office who helps when you ask. A coach is someone you engage to work with you on set goals, on a schedule, and to hold you to them.
Many agents have both. Tony can act as either.
A mentor suits you if
you are new, your office has a senior agent willing to help, and you mainly need answers as questions come up.
A coach suits you if
you want structure and accountability, you are not getting that in your office, or you have stalled and need an outside view.
Why now
The market has changed. Have your skills?
The three-month median price trend was 8% below its January 2026 peak of $770,000, and more homes are for sale than a month ago. (Spachus, Cairns Property Market, November 2026) Agents who have mostly sold in a rising market need to sharpen their pricing, campaigns and negotiation now.
Sharpen your skills for this market.
Common questions
How often do coaching sessions run?
Program details are coming soon. For more information, call Tony on 0407 161 626.
Is coaching online or in person?
Formats are coming soon. For more information, call Tony on 0407 161 626.
What does real estate coaching with Tony cost?
Prices are coming soon; for a price now, call Tony on 0407 161 626. See how much real estate coaching costs for what affects the price and what each level includes.
Is this the course I need to get my real estate licence?
No. Coaching builds sales skills once you are working as an agent. To get licensed in Queensland you need an accredited course from a registered training organisation.
See all programs at Real Estate King →
Last updated 3 November 2026
Book a call
Book a coaching call
Tell Tony where you are now and what you want to change. Or read more about Tony first.
Tony Williamson, Real Estate KingSelling property since 1989. He now trains the agents at REMAX Powerhouse in Cairns.